蔺哥 发表于 2021-4-6 11:54:28

李佳琦背后的男人:缔造千万级流量,一生豪赌只为一个人!

<p style="margin-right: 16px; margin-left: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); text-align: left; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="letter-spacing: 0.544px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp; &nbsp; 很多人都知道李佳琦,但是不一定知道美ONE,更不知道戚恩侨为何许人。</span></strong><br/></p><p><br/></p><section data-role="outer" label="Powered by 135editor.com" style="max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 15px; letter-spacing: 0.544px;">&nbsp; &nbsp; 如今的李佳琦,光是在淘宝直播一个平台就有4200多万粉丝,单场带货过亿成为常态,李佳琦有如此成就,和背后的男人——美ONE创始人兼CEO戚恩侨有很大的关系。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;text-align: center;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img data-ratio="1" data-type="jpeg" data-w="1" src="https://bbs.0830xy.com/plugin.php?id=wcn_editor:wx_img&url=https://mmbiz.qpic.cn/mmbiz_png/oKHAXs5kzVxz0LUZBSnv7Tzlea97d64QtXfk15r5etGPWc5JtMYxecr0cwgKlqowSRKY2yn1LNCuLZMOVJI40Q/640?wx_fmt=jpeg" style="box-sizing: border-box;text-align: justify;overflow-wrap: break-word !important;width: 1px !important;visibility: visible !important;"/></p><section style="max-width: 100%;text-align: center;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;"></span><span style="max-width: 100%;color: rgb(243, 59, 59);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 16px;box-sizing: border-box !important;overflow-wrap: break-word !important;">对口红最有发言权的男人!</span></strong></span></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp; &nbsp; 很多人第一次知道美ONE,源于2019年李佳琦自己做过的一场分享。</span></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 15px; letter-spacing: 0.544px;">&nbsp; &nbsp; 这次分享的时间在2019年11月17日,那时候,当年的双11大促在忙乱中匆匆走过,</span><strong style="font-size: 15px; letter-spacing: 0.544px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">而在这一年的&nbsp; “双11”,李佳琦的粉丝数一举达到1202.8万,超越了淘系所有主播成为粉丝量第一的淘宝直播主播,李佳琦一时之间风光无二。</strong><br/></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 15px; letter-spacing: 0.544px;">&nbsp; &nbsp; 所以,当时的这个分享会,更准确的说就是一次庆功会,李佳琦也在分享中毫不掩饰自己的野心:</span><strong style="font-size: 15px; letter-spacing: 0.544px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">“正因为李佳琦不能复制,我们公司无法再制造一个李佳琦,所以,我成为公司的老板之一。”</strong><br/></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 15px; letter-spacing: 0.544px;">&nbsp; &nbsp; 李佳倚所说的“我们公司”,就是到现在还有些神秘的MCN机构——美ONE。</span><br/></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 15px; letter-spacing: 0.544px;">&nbsp; &nbsp; 如果仅从字面意思来理解李佳琦的原话,好像指的是美ONE离不开李佳琦,美ONE这是哪辈子修来的福气,居然将李佳琦这个宝贝疙瘩拾到自己篮子里了?</span><img data-ratio="1" data-type="jpeg" data-w="1" src="https://bbs.0830xy.com/plugin.php?id=wcn_editor:wx_img&url=https://mmbiz.qpic.cn/mmbiz_png/oKHAXs5kzVxz0LUZBSnv7Tzlea97d64QtXfk15r5etGPWc5JtMYxecr0cwgKlqowSRKY2yn1LNCuLZMOVJI40Q/640?wx_fmt=jpeg" style="letter-spacing: 0.544px; box-sizing: border-box; overflow-wrap: break-word !important; width: 1px !important; visibility: visible !important;"/></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;text-align: center;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="letter-spacing: 0.544px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp; &nbsp; 如果你真的这么想,就不懂什么叫《公司的力量》,可以回过头多看几遍同名纪录片了。</span></strong><br/></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;"></span></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 15px; letter-spacing: 0.544px;">&nbsp; &nbsp; 1992年出生的李佳琦出生于湖南省岳阳市,从小就能看到范大人笔下“迁客骚人,多会于此”的岳阳楼,但他的下一站却是中国四大名楼的另一楼——腾王阁:2011年,刚满19岁的李佳琦考入南昌大学,南昌,腾王阁的所在。</span><br/></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 15px; letter-spacing: 0.544px;">&nbsp; &nbsp; 李佳琦大学上的是舞蹈专业,在很多人眼里,读这种艺专的学生一般都是在综合能力方面有所欠缺,才不得已做出的选择。</span><br/></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="letter-spacing: 0.544px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp; &nbsp; 如果按照这种俗套到家的剧情,李佳琦这一生最大的可能就是星光黯淡。</span></strong><br/></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;"></span></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 15px; letter-spacing: 0.544px;">&nbsp; &nbsp; 但是,机会总是为有准备的人而来。大学期间,李佳琦在一次公开舞蹈表演中表现出色,得到了去欧莱雅柜台做彩妆师的实习机会。</span><br/></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 15px; letter-spacing: 0.544px;">&nbsp; &nbsp; 当然在欧莱雅实习的同时,李佳琦还做着三份兼职,这说明他家当时的家庭条件可能并不怎么好,必须要靠自己一边求学一边做兼职支付在校外充电和培养兴趣的学费。</span><br/></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="letter-spacing: 0.544px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp; &nbsp; 从这个意义上说,李佳琦虽然外表看上去苍白羸弱,内心还是一个很有坚持的人,起码人家在大学期间就知道完成自我独立,并且给自己规划好了职业方向!</span></strong></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;text-align: center;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp; &nbsp; 2015年,大学毕业后,李佳倚还是坚持做欧莱雅BA(化妆品专柜美容顾问),一直做到2016年。</span></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 15px; letter-spacing: 0.544px;">对一个男孩子来说,做美容顾问这个职业,难免让人觉得有些女性化,那时候的李佳琦,肯定没有少受外人的冷眼和嘲笑。</span><br/></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="letter-spacing: 0.544px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp; &nbsp; &nbsp;但是,李佳琦就是李佳琦,男生不敢干的美容顾问,他就是敢干,不仅干了,还把整个南昌市的女性美容顾问全部给比下去了!</span></strong><br/></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;"></span></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 15px; letter-spacing: 0.544px;">&nbsp; &nbsp; 当时,因为很多顾客都不愿意直接在柜台上拭口红的颜色,李佳琦就用自己的嘴巴替代为顾客们试色,这一试就是三年!</span><br/></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="letter-spacing: 0.544px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp; &nbsp; 三年过去后,这个成天混在女性化妆品里的男生,成为整个商场,甚至整个南昌对口红最有发言权的人!</span></strong><br/></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;"></span></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="letter-spacing: 0.544px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp; &nbsp; 李佳琦的人生,一开始就这么另类!</span></strong></section><section style="max-width: 100%;text-align: center;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;"></span><span style="max-width: 100%;color: rgb(243, 59, 59);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 16px;box-sizing: border-box !important;overflow-wrap: break-word !important;">命运就这样为他开了一扇门!</span></strong></span></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp; &nbsp; 从公司的属性而言,美ONE也是一个另类的公司。</span></strong></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 15px; letter-spacing: 0.544px;">&nbsp; &nbsp; &nbsp;在阿里巴巴布局电商,腾讯发展微信生态,美团、字节跳动都在拼尽全力一搏电商互联网圈时,美ONE将公司的目标定位为MCN,即专门培养线上主播。</span><br/></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="font-size: 15px; letter-spacing: 0.544px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp; &nbsp; 要知道当时是2014年左右,淘宝直播的成立也是在一两年之后的事,无论从哪方面看,美ONE在当时决定做MCN都是非常超前的!</strong><br/></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 15px; letter-spacing: 0.544px;">&nbsp; &nbsp; 关于这一点,有一个说法,美ONE的创始人戚恩侨本身和马云关系不浅,所谓春江水暖鸭先知,所以在淘宝开始布局直播时,美ONE就已经准备同步孵化网红主播了。</span></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;text-align: center;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp; &nbsp; &nbsp;2015年,美ONE提出了要把BA培养和孵化成拥有线上获客、营销能力的新零售人才,辅以线上的运营,打造自己的电商体系的想法,<strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">这基本上奠定了现在直播界顶流主播诞生的基础理论。</strong></span></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 15px; letter-spacing: 0.544px;">&nbsp; &nbsp; &nbsp;一年后,美ONE决定将理论变成现实,砸出重金,和BA的大本营——欧莱雅集团合作,以及中国最早的直播平台——淘宝合作,搞了一个BA网红化的淘宝直播项目比赛。</span><br/></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="letter-spacing: 0.544px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp; &nbsp; &nbsp;在这次比赛中,李佳琦展现出了令人恐怖的专业能力,比赛冠军当然非他莫属。</span></strong><br/></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="letter-spacing: 0.544px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp; &nbsp; 美ONE的创始人戚恩侨拿到李佳琦的简历后发现,在当时参赛的200多名BA中,李佳琦当时的职位是最低的,</span></strong><span style="letter-spacing: 0.544px; max-width: 100%; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">别人一般都是经理级以上的,但是李佳琦就是个BA,用他自己的话说,销售。</span><br/></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 15px; letter-spacing: 0.544px;">&nbsp; &nbsp; 而当时美ONE所以决定和李佳琦签约,除了他的专业能力出众,还因为参赛的其他人当时都不想尝试做线上主播。的确,当时的线上主播还是新兴项目,风险的确太大,所以,这些销售们都表示宁愿回去做线下,当时,只有李佳琦一个人坚持了下来,说他想要做线上主播。</span></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;text-align: center;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="letter-spacing: 0.544px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp; &nbsp; 这是这一步的坚持,命运,也为他悄悄开了一扇门,让他得到了成为顶流主播的机会!</span></strong><br/></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;"></span></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 15px; letter-spacing: 0.544px;">&nbsp; &nbsp; 估计当年回去做线下的那几个人,现在都后悔死了吧?</span></section><section style="max-width: 100%;text-align: center;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;"></span><span style="max-width: 100%;color: rgb(243, 59, 59);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 16px;box-sizing: border-box !important;overflow-wrap: break-word !important;">李佳琦背后的男人!</span></strong></span></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp; &nbsp; 李佳琦怎么成为顶流主播的过程可以一笔带过,因为很多人从不同的渠道都了解到一些他的成长轨迹,一言以概之,李佳琦一开始进入这个行业也很窘迫,甚至差点就放弃了这个职业,但是在2018年&nbsp; &nbsp; &nbsp;一次魔幻的超常发挥后,他终于找到自己的直播节奏,渐渐的在这个行业找到如鱼得水的感觉。</span></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 15px; letter-spacing: 0.544px;">此后的故事大家都知道了,</span><strong style="font-size: 15px; letter-spacing: 0.544px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">成名后的李佳琦,忙得根本就没时间孤独!</strong><br/></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 15px; letter-spacing: 0.544px;">&nbsp; &nbsp; 李佳琦能有今时今日的成绩,除了自身的努力,还和背后的男人——美ONE CEO戚恩侨的一生豪赌只为一个人的经营理念有关。</span></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;text-align: center;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 15px; letter-spacing: 0.544px;">&nbsp; &nbsp; 比如说,此前大家津津乐道的一件事:有一年双11,马云来到李佳琦的直播间,和他同台PK卖口红,最后,李佳琦成了“赢了马云的男人”——</span><strong style="font-size: 15px; letter-spacing: 0.544px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">很难想象,如果没有美ONE强大的运营和沟通能力,马云怎么会光临李佳琦的直播间?</strong><br/></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 15px; letter-spacing: 0.544px;">&nbsp; &nbsp; &nbsp;那么,戚恩侨到底有多大能量?试举几例:让李佳琦跟马云一起拍双11宣传片,把李佳琦的头像打在上海外滩的巨幅显示屏上,为李佳琦找来欧莱雅等国际知名品牌……</span><br/></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 15px; letter-spacing: 0.544px;">&nbsp; &nbsp; &nbsp;早在2016年,美ONE就得到了阿里系的投资,在看到李佳琦有成为顶流主播的迹象后,戚恩侨也很快改变策略,把全部赌注都压在李佳琦一个人身上,千万级的流量只为李佳琦而来,300多人的服务团队围绕着李佳琦一个人运转,1.5万美妆博主都可以为李佳琦所用。</span><br/></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 15px; letter-spacing: 0.544px;">&nbsp; &nbsp; 在李佳琦的身后,活跃着一个包括招商、质检、内容制作、直播运营等一条龙服务的超级团队,大家拧成一股绳推着李佳琦往前面走。</span><br/></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="letter-spacing: 0.544px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp; &nbsp; 因为戚恩侨深信,李佳琦就是那个天选之人。</span></strong><br/></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;"></span></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="color: rgb(2, 30, 170); letter-spacing: 0.544px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp; &nbsp; 正如奥地利作家茨威格所说的:“一个人生命中最大的幸运,莫过于在他年富力强的时候,发现了自己的使命!”</span></strong><br/></section></section><p><br/></p><p style="text-align: center;"></p><p style="text-align: center;"><span style="color: rgb(165, 165, 165); font-size: 14px;">来源:零售前沿社</span></p><link rel="stylesheet" href="//bbs.0830xy.com/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_FG1" id="wcn_editor_css"/>
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